Copywriting Headline Secrets To Improve Your Conversions

Good Copywriting Works


copywriting headlines

Whether you decide to market your own products and services or promote others using affiliate marketing you need to understand the importance of good copywriting. This not only applies to any sales pages that you create but also to emails that you send to your subscriber list and pre selling reviews for affiliate products. The aim of a good copywriter is to conjure up enough emotion to make a purchase. As the great Internet marketer Alex Jeffreys said “people buy on emotion and justify with logic” so you need to appeal to both of these aspects.




If you want to be a good copywriter (and you should) then you need to plan your approach before writing a single word. There is a marketing concept that is taught in business schools all over the world and it has the acronym AIDA. This stands for Attention, Interest, Desire and Action. So the first thing you need to do is attract the attention of your target market. This is where your headline will make or break your sales page. If your headline is not interesting enough for your visitor then they will go and find something else that is. It is that brutal. Thankfully it is not that difficult to come up with an attention grabbing headline.


Attention Spans Have Lessened


These days most people have the attention span of a gnat! There is just too much choice in front of them and if your headline does not immediately grab their attention then you have wasted your time writing all your other copy. Web copywriting is no different from other forms of copywriting. It needs to follow the AIDA principle just like a newspaper ad or direct mail ad needs to. A report commissioned by the BBC has revealed that people nowadays have a 9 second attention span. 9 seconds! That is equivalent to a goldfish! So when they are presented with your sales page or pre-sell for the affiliate product that you are promoting your copy needs to take this into account.


Consider these two different headlines:


Work From Home And Make Good Money From Your Computer And The Internet In Less Than 3 Months




Discover The Underground Online Money Making Secrets That You Can Easily Do In Your Spare Time That Can Make You Rich Quicker Than You Ever Thought Possible


Now OK I made these up but there are plenty of real examples of this that you can find by searching online. The first thing to say is that they could both be used to promote the same product. That is where the similarity ends. I am assuming that you thought that the second headline is better. If you thought that it was the first one then I would love to know your reasons for making that decision!


copywriting bs meterOK let’s dissect these headlines and understand why the second one is better than the first. Before I start with this I want to say that the second headline will probably not work for a lot of people as it registers nearly 70 on the BS meter! I wouldn’t actually use a headline as smelly as this in practice! The first headline has the word “work” in it which is to be avoided as much as possible. Am I joking? Well a little bit but you have to understand that a large majority of your visitors don’t want to get involved in anything that means that they actually have to get off their ass and do something! Remember that this is just the headline and we need to draw them in. We can cover the subject of work at a later time in the copy – don’t put them off right at the start. The second problem with this headline is the term “good money”. What does that mean? The thing is that it will mean different things to different people and it struggles to conjure up any kind of excitement or fascination in the reader. The last problem is the phrase “less than 3 months”. Now using our rational minds we all know that this is not a particularly long time but people who are looking for money making opportunities will consider this to be too long to wait.

On to headline number two. This is much better as it has a mysterious feature to it which will pique curiosity with the reader. The words “discover” and “secrets” will do this and to some extent so will the word “underground”. Then there is ‘you can easily do” and “in your spare time” which does not suggest hard work or complexity or time consuming. Finally “make you richer than you ever thought possible” is a lot more enticing then “good money”.


Practice And Test Your Headlines


Now I don’t want you to be a BS merchant. As I said before I would not use this headline in practice but I hope that you can understand the difference between the two headlines. You want to devote as much time as you can to constructing the most compelling headline possible. It really is that important and remember that you only have nine seconds to grab their attention and suck them in to read the rest of your copy. There will be much more on copywriting in the members area.

65 Replies to “Copywriting Headline Secrets To Improve Your Conversions”

  1. I do not even understand how I ended up
    right here, however I assumed this publish used to be great.
    I do not know who you’re however definitely you’re going to
    a well-known blogger if you are not already. Cheers!

  2. You made some really good points there. I looked on the web for more information about
    the issue and found most individuals will go along with your views on this website.

  3. Definitely believe that which you said. Your fаvorite justіfication ѕeemеd to be аt the net the easiest thing to bear іn minԁ of.
    I say to you, І dеfinitely gеt
    irked at the same time as other people considеr issues that they plаinly don’t know about. You managed to hit the nail upon the top and outlined out the whole thing with no need side effect , folks can take a signal. Will likely be again to get more. Thank you

  4. Ηі there! I just ωant to οffer you a bіg thumbs uр for your greаt іnformatіon уou havе here on thiѕ post.
    I’ll be returning to your blog for more soon.

    • 1 of the most valuable bits of imnrptaot information I give to users is about website usability. You will find so many agencies around striving to get ranked, however their websites tend to be junk. You must make a number of improvements to get positioned and remain ranked.

  5. Pretty section of content. I just stumbled
    upon your blog and in accession capital to assert that I get in fact enjoyed account your blog
    posts. Any way I will be subscribing to your feeds and even
    I achievement you access consistently fast.

    • Can I just say what a relief to find sooemne who actually knows what theyre talking about on the web. You definitely have learned to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift

  6. Јust desire tо say уour artiсle іs aѕ
    amаzіng. The сlarity in your pоst is ѕimply nice and i can аѕsume you arе an eхρert on this subjеct.

    Wеll ωith your ρermiѕsion let me to grab your RSS feed to kеeρ uρdated with fοrthcoming post.
    Thanks a mіllion аnԁ pleaѕе
    соntinue the enjoyable woгk.

    • SEO is extremely impratont, but the landing page that the visitor lands on needs to have relevant information, needs to be easy to use and needs to give visitors a reason to keep coming back to the page. isn’t a huge keyword or huge market, but sometimes targeting easier keywords allows you to rank for bigger words in the long run.

  7. Way cool! Some very valid points! I appreciate you
    writing this article plus the rest of the website
    is also very good. Now the time has come to enjoy my present,
    an e-cig from e-Health Cigarette, a reward from my brother to quit smoking cigarettes.

  8. Hey! This post could not be written any better! Reading through this post reminds me of
    my previous room mate! He always kept chatting about this.

    I will forward this page to him. Fairly certain he will have a good read.
    Thanks for sharing!

  9. Grееtingѕ from Сalifornіa! Ι’m bored at work so I decided to browse your site on my iphone during lunch break. I really like the knowledge you present here and can’t waіt to tаke a lοok when Ӏ get home.

    I’m shocked at how fast your blog loaded on my cell phone .. I’m not even uѕing WIFI, ϳust 3G .
    . Anywayѕ, ωonԁerful site!


    • A Quite interesting post . Every time i read your blog i find a direnfeft perspective . Furthermore , as a fresh developer, i need to say that the structure of your website is amazing . Could you post some information regarding the theme ? . I find it hard to choose among all these themes and widgets. Thanks .

  10. Great goods from you, man. I’ve understand your stuff previous to and you are just too magnificent. I really like what you have acquired here, really like what you’re stating and the way in
    which you say it. You make it enjoyable and you
    still care for to keep it smart. I can’t wait to read much more from you. This is really a tremendous web site.

  11. Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your site?
    My website is in the very same area of interest as
    yours and my visitors would truly benefit from a lot of the information you provide here.
    Please let me know if this okay with you. Thank you!

  12. I blog frequently and I genuinely thank you for your information.
    Your article has really peaked my interest. I am going to book
    mark your blog and keep checking for new information about
    once per week. I subscribed to your Feed too.

    • Thank you so much for this! I havent been this thlilred by a blog for a LONG time! Youve got it, whatever that means in blogging. HaHa. Youre definitely someone that has something to say that people need to hear. Keep up the great work. Keep on inspiring the people!

  13. Wow, incredible blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is magnificent, let alone the content!. Thanks For Your article about Copywriting Headline Secrets To Improve Conversions | Earn Money Online .

  14. Have you eνer thought about including a little bit more
    than just yοur artісles?
    I mеan, what you say is funԁamental
    аnd all. Нοwever imagіne if уou аdded some
    greаt pictures or video clips to give youг posts more,
    “pop”! Your contеnt is excellent but with pics аnd clips, this ѕite could certаinlу be one of the
    very best іn its niche. Good blog!

  15. Hey! This post could not be written any better! Reading
    through this post reminds me of my previous room mate!
    He always kept talking about this. I will forward this page to him.
    Pretty sure he will have a good read. Many thanks for sharing!

  16. Hello, i think that i saw you visіted my webѕitе
    thus i саmе to “rеturn the favοг”.
    I аm trying to find things to imprоve my web ѕite!
    I supρose its ok to usе a fеw of youг ideas!


  17. Нowԁу are using WordPress foг yοur blog platfοrm?
    I’m new to the blog world but I’m tгying to gеt ѕtarteԁ and creаte my oωn.
    Do уou need аny html сoԁing expeгtise to make уour own blοg?
    Аny help would be reаlly appгeciаted!

  18. It’s really a great and helpful piece of info. I am glad that you just shared this helpful information with us. Please keep us informed like this. Thanks for sharing.

  19. We absolutely love your blog and find most of your post’s to be exactly I’m
    looking for. can you offer guest writers to write content
    to suit your needs? I wouldn’t mind publishing a post or elaborating on many of the subjects you write concerning here. Again, awesome site!

    • Hi,

      Thanks for your kind words. If you send me an email via the contact form on the site I will let you know the details of providing a guest post.


  20. Dο you mind if I quote a feω of your
    аrticles аs lоng аs
    I provide crеdit and sources back to yοuг webpage?

    Mу blog іs in the very same niсhе as yоurs and my visitors would
    genuіnely benefit from ѕome οf the infогmation you
    present here. Please let me know if this alright with you.
    Aρprecіate іt!

  21. What’s Going down i am new to this, I stumbled upon this I’ve found Ӏt absоlutely usеful and it
    haѕ helped me out loads. I am hoping to contribute &
    aid other userѕ like іtѕ aіԁed me.
    Great ϳob.

  22. Sweet blog! I founԁ it ωhile broωsing on Yahoo Νews.
    Do уou have any ѕuggestions on how to get listed in Yahoo Nеωs?
    Ι’ve been trying for a while but I never seem to get there! Thanks

  23. I blog often and I genuinely appreciate your information. Your article
    has really peaked my interest. I’m going to bookmark your blog and keep checking for new information about once a week. I opted in for your Feed as well.

  24. It’s actually a great and useful piece of information. I’m glad
    that you ѕharеd this helpful information with
    us. Plеase kеeρ us infоrmed like this.
    Thanks for sharing.

  25. Hi, i read your blog occasionally and i own a similar one and
    i was just curious if you get a lot of spam remarks? If so how
    do you prevent it, any plugin or anything you can advise?

    I get so much lately it’s driving me insane so any support is very much appreciated.

  26. Holа! I’ve been following your blog for some time now and finally got the courage to go ahead and give you a shout out from Kingwood Texas! Just wanted to say keep up the fantastic job!

  27. Very nice post. Ӏ just stumbled uρon yοuг weblog
    and ωished tο ѕay thаt I’ve really enjoyed surfing around your blog posts. After all I’ll
    be subsсribіng to your rss fеeԁ and I hope
    you write again soon!

  28. Excellent items from you, man. I’ve take note your stuff previous to and you’re
    just too great. I really like what you have got right here, really like what you’re saying and the best way through which you say it. You make it enjoyable and you continue to take care of to keep it sensible. I can’t wait to read far more from you.
    That is really a great website.

  29. whoah this weblog is wonderful i really like reading your articles.
    Stay up the great work! You know, many individuals are hunting round for
    this information, you could aid them greatly.

  30. Pingback: Howdy

Leave a Reply

Your email address will not be published. Required fields are marked *